Interactive Fitting Rooms Zara

8 dressing rooms and what they say about the state of retail as part of our ongoing reporter s notebook series editor kaarin vembar visited dressing rooms in the washington d c.

Interactive fitting rooms zara.

Fashion chain zara has opened a pioneering new store concept at westfield stratford city in east london designed to integrate online and in store shopping. In addition to the usual sections for women s men s and kids lines the store features a dedicated area for the purchase and collection of online orders with two automated collection points that can handle 2 400 orders. Lily a chinese womenswear brand launched a creative pop up store at shanghai s west nanjing road station. App would scour a customer s social media photographs to.

London spanish retail giant zara could be preparing to roll out its latest technological advances in a store near you sooner than you think as parent company inditex has been testing a series of processed to simplify your store experience interactive fitting room system and self check out cash registers. Zara recently opened a new store in soho their first one to feature the smart dressing room using rfid technology. At mirow we develop smart recommendation systems for fitting rooms based on interactive mirrors with touchscreens that allow customers to get recommendation. Moving on to zara s latest initiative augmented reality.

Clothing comes to life with ar. The fitting room feature is also innovative and not something commonly seen on the high street mango is the only other example currently experimenting with it meaning that it could be a key differentiator amid stiff competition for zara. The store s dressing rooms were just as high tech with information screens embedded into mirrors that allowed customers to scan barcodes on items that then offered up multiple choices for. Two interactive screens were installed for passen.

Department store chain zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.